Twitter’s new Verified service includes golden checks for businesses, confirms Elon Musk

Twitter plans to launch its updated Verified program this Friday with manual authentication and different colored checkmarks for different types of users, Elon Musk has tweeted. “Gold check for businesses, gray check for government, blue for individuals (celebrities or not) and all verified accounts are manually verified before the check is activated,” he said.

Musk Previously mentioned which Twitter “would probably use [a] different color control for organizations than individuals.” However, this is the first time he’s revealed what those colors are likely to be. It’s not clear if all verified users, including government and business, will receive an $8 per Twitter Blue fee. month to pay.

In a subsequent tweet, Musk added that “individuals may have a secondary small logo that indicates they belong to an organization, if verified as such by that organization.” However, all individual users will see the same blue checkmark “as [the] boundary of what is ‘remarkable’ is otherwise too subjective,” he said.

Musk originally launched his new verification program with the idea that anyone who joins Twitter Blue for $8 a month would get a blue check mark. However, as many predicted, the system quickly turned into a goat rodeo due to account impersonation and shut down after just 48 hours. In one case, an Eli Lilly impersonator tweeted that “insulin is now free”, prompting the company to apologize for the tweet. Another Eli Lilly impersonator then apologized for the apology.

Musk originally said the revised Verified program would launch on November 29, but his latest tweet sets the date for December 2.

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