See what you had Ticketmaster do.
The ticket service released a statement regarding the failed ticket sales for Taylor Swift’s Eras Tour, saying, “We want to apologize to Taylor and all of her fans – especially those who had a terrible experience buying tickets.”
‘Midnights’ lyrics that scream ‘written by Taylor Swift’
For those who haven’t been following the chaos, here’s a quick rundown. Ticketmaster canceled general ticket sales for Swift’s first tour since 2018 last Thursday after rescheduling the Capital One cardholder sale. In addition, the service was not prepared for the large number of fans who tried to buy tickets through the Verified Fan presale last Monday. The Ticketmaster website crashed prior to the Verified Fan presale and fans queued for hours and some received an error message when they finally got to the front of the queue.
“We estimate that about 15% of interactions on the site experienced issues, which is 15% too many, including passcode validation errors that caused fans to lose tickets they had carried,” the press release reads.
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Ticketmaster blamed “unprecedented traffic” on the site due to bots and fans without pre-sale codes for the site’s problems during the presale of verified fans.
In their extended statement, Ticketmaster runs through the numbers that informed their approach to the Eras Tour. It reports that 3.5 million people have registered for the Verified Fan presale – the largest registration in its history. Approximately 1.5 million fans received presale codes and 2 million tickets were sold during the Verified Fan presale, breaking their record for most tickets sold in a day.
Yesterday, Swift broke her silence about the debacle in a statement on her Instagram story. The Midnights singer wrote, “we asked them several times if they could meet this kind of demand and we were sure they would.”
Hopefully Swift and Ticketmaster’s story will come to an end soon.