Elon Musk says Twitter Blue verification is coming back November 29

Elon Musk has set a new date for Twitter Blue paid verification to return: November 29. The new date comes just a few days after the company paused the rollout and halted new signups after the site was overrun by pranksters and scammers posing as brands, celebrities and other high-profile accounts.

Musk said the return date was set to give the company enough time “to make sure it’s rock solid.” Musk hasn’t said what changes may come with Blue’s relaunch, but the company has already brought back “official” labels in an effort to reassure advertisers. Musk that verified Twitter users cannot change their display name without losing their check “until the name is confirmed by Twitter to comply with the terms of service.”

Twitter, which was already losing advertisers before it launched paid verification, has seen even more brands pull away from the platform since the failed Twitter Blue rollout. In addition to the “official” labels, Musk has suggested that other companies may be better able to identify official accounts, including a suggestion that organizations will be able to “identify what other Twitter accounts are actually linked to them.” It’s unclear how that idea might fit into Twitter’s revamped verification plans.

We’ve reached out to Twitter for more information, but the company no longer has a communications team.

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