Twitter could lose even more employees after the mass layoffs that cut its workforce in half and shortly after the company fired engineers who publicly called out the new owner. According to The Washington Post, Elon Musk gave the remaining staff members an ultimatum, asking them to commit to an “extremely hardcore” Twitter in the future. “If you’re sure you want to be a part of the new Twitter, click yes on the link below,” he reportedly wrote in an email linking to an online form.
So what does an “extremely hardcore” Twitter mean? The report didn’t fully address Musk’s specific expectations, but the executive apparently said it means “working long hours at high intensity.” He added: “Only exceptional performance constitutes a pass.” It’s not entirely clear whether the move is legal for workers in countries with strict labor laws. Anyway, the email stated that those who failed to sign the form by Thursday, November 17 at 5 p.m. Eastern Time would be fired and receive three months’ severance pay.
In addition to reporting on Musk’s email, The mail said Twitter will do an autopsy on the launch of its $8 Blue subscription in the coming weeks, trying to understand why and how it had led to an influx of imitators. As you recall, things got so bad that Twitter had to suspend its subscription service, which offered instant verification and thereby gave fake accounts a semblance of legitimacy. Musk had just announced yesterday that the company is delaying the return of Blue verification until November 29 to make sure it’s “rock solid”.
The mail also saw internal information and data compiled externally by a software developer showing that Twitter Blue had only about 150,000 users by the time the website paused subscriptions. That’s a small part of it 238 million daily active users Twitter said it was in the second quarter of 2022 and would bring in just $14.4 million in annual revenue.
Furthermore, the new Blue subscription could potentially affect the website’s advertising revenue. Twitter earned 79 percent of its advertising revenue in the US from just 10 percent of its most valuable users, with the top 1 percent earning the website $40 a month. However, they are also the ones most likely to pay for a subscription, which means they are tied to it see less ads as one of the benefits they pay for.
All products recommended by Engadget are selected by our editorial team, independent from our parent company. Some of our stories contain affiliate links. If you purchase something through one of these links, we may earn an affiliate commission. All prices are correct at time of publication.