Apple launches ‘MLS Season Pass’ subscription on February 1 • TechCrunch

Today, Apple announced the launch date and price of the upcoming subscription service for Major League Soccer (MLS) fans, “MLS Season Pass”. As of February 1, 2023, subscribers in over 100 countries and regions can get the MLS Season Pass in the Apple TV app for $14.99 per month during the season or $99 per season. Notably, Apple TV+ subscribers who sign up for MLS Season Pass only have to pay $12.99 per month or $79 per season.

Viewers can stream MLS games through the Apple TV app on Apple devices, smart TVs, streaming devices, game consoles, set-top boxes, and the Web. The company claims the new subscription service will bring the competition to its “biggest global audience ever.”

The MLS Season Pass is probably a great option for cord cutters as it includes all live MLS regular season games, playoffs, hundreds of MLS NEXT Pro and MLS NEXT games and the Leagues Cup game. Plus, there are no blackouts, the company says. So football fans in over 100 areas can see teams in or out of the market. By comparison, ESPN+ streams up to 350 out-of-market MLS matchups for $9.99/month.

Apple users can tune into the live game at any time and watch it from the start so they don’t miss out on their favorite team. Games on MLS Season Pass feature English and Spanish broadcasters. Canadian games have commentary in French. During match days, Apple will also live stream an exclusive show on MLS Season Pass, allowing viewers to watch match replays, highlights and analysis.

The regular season of MLS 2023 kicks off on February 25, kicking off with Los Angeles FC against LA Galaxy. During the “MLS is Back” opening weekend, Apple TV users will not be required to have an MLS Season Pass subscription as all of these matches can be streamed for free.

Fans can expect the full schedule of the 2023 league in mid-December.

“We couldn’t be more excited to bring our fans the MLS Season Pass, a new home for all MLS matches and a wide range of league and club content they can’t get anywhere else,” said Don Garber, MLS commissioner. a statement . “We have the most engaged and passionate fans in the sport, and now they can play every game anywhere with the MLS Season Pass.”

Apple’s announcement comes on the heels of the company signing a 10-year deal with MLS, a major move that pushes Apple further into the live sports streaming space. Apple TV+ currently only offers Friday Night Baseball games. As more media companies bid for sports streaming rights, Apple needs to be more aggressive with its live sports offerings. Rumors have been circulating for months that Apple will release the leader for NFL’s Sunday Ticket package.

“There’s no better time to introduce the MLS Season Pass, following the most dramatic MLS Cup in history and with MLS the fastest growing football league in the world,” said Eddy Cue, Apple’s senior vice president of Apple. Services, added. “We are counting down the days until February 2023 when fans everywhere will be able to enjoy the MLS Season Pass on billions of devices – all without a power outage.”

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